LEADERSHIP

Experience that connects
strategy and execution.

Marcelo Hollanda — CEO of BTD Group.

Corporate portrait of Marcelo Hollanda, CEO of BTD Group

MARCELO HOLLANDA

The context changes.
Value creation
remains.

CEO OF BTD GROUP

An executive with experience in telecommunications, IT, software and services, large B2B corporate accounts, and business development in Brazil and Latin America.

His career spans commercial leadership, C-level relationships, technology partnerships, and the coordination of multidisciplinary teams throughout complex sales cycles.

At the helm of BTD Group, he connects market experience with complex sales methodology and people development.

PROFESSIONAL EXPERIENCE

Experience built
in complex markets.

Selected professional experience from Marcelo Hollanda’s résumé.

Beesion Technologies

Vice President of Sales — Latin America

Strategic business development, BSS, artificial intelligence, and enterprise solutions.

Druid / Vodea

Sales Director

Go-to-market, digital transformation, and AI solutions for large organizations.

Open Labs · Altice

Senior Sales Manager

Strategic accounts, OSS/BSS, assurance and network transformation.

Ericsson

Senior Account Manager

Telecommunications business, mission-critical platforms and executive relationships.

Mahindra Comviva

Solutions Sales Director

Regional business development, complex solutions and Tier 1 operators.

ATS — Advanced Technology Solutions

Key Account Manager / Sales Manager

Large accounts, technology partnerships and consultative telecom sales.

TIM Brasil

Key Account Manager

Relationship management and business account management in telecommunications.

Globalstar

Account Manager

Relationship and account development in the telecommunications market.

EDUCATION AND EXPERIENCE

Business perspective.
Continuous development.

  • UNESA · 2025Master’s in Business Administration and Business Development
  • FGV · 2016MBA in Business Management
  • ESPM · 1999Undergraduate degree in Social Communication
  • IBMEC · 2011360º People Management

YOUR NEXT MOVE

Relationships built on trust.
Long-term business.

Ethics and reciprocity guide how BTD Group creates value.