Understand the reality.
Consultative listening and MIRA Selling to map the context, identify impasses, explore repercussions and articulate aspirations.
BTD GROUP · BEHIND THE DEAL
Every great deal
starts with a
good conversation.
A Deal Maker is a builder—a craftsperson of deals. Through listening, strategy and relationships, they connect complex needs with solutions and shared value.
LISTENING · STRATEGY · RELATIONSHIPS · EXECUTION
DEAL MAKERS.VALUE CREATION.
Every deal has its own context, people and path.
30 yearsof market experience
3 divisionsconnected by a shared purpose
12 modulesto develop Deal Makers
01 / WHAT WE DO
Listening, strategy
and building together.
Consulting is built over time: understanding the context, investigating needs, bringing people together and structuring decisions before defining the solution.
BTD Group connects technology, market experience and team development. From root cause to executive alignment, every step takes into account operations, investment, strategy and business evolution.
Align people.
Trusted relationships and stakeholder insight to build a shared view of value.
Shape the solution.
Strategy, architecture, partners and services aligned in an execution path tailored to the client.
02 / ABOUT US
Experience that connects.
Trust that builds.
BTD Group brings together three complementary divisions: BTD Technology, BTD Mentoring & Training and BTD Methodology. One shared purpose: to build businesses and solutions with a long-term perspective.
Marcelo Hollanda
CEO OF BTD GROUP
Market experience in telecommunications, IT, software and services, working with large B2B corporate accounts, C-level relationships and business development in Brazil and Latin America.
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Meet our leadership 03 / OUR SERVICES
Three divisions.
The client at the center.
Technology solutions, people development and a proprietary method for building deals. Distinct areas, brought together to suit the client’s context.
BTD Technology
Technical and commercial expertise to structure deals and deliver B2B IT and telecom solutions.
- Technical and commercial consulting for B2B IT and telecom deals
- Turnkey: end-to-end, tested and in production
- Partnerships with leading market vendors
- Experience and success stories with Brazil’s leading clients
- Generative AI and machine learning for new revenue streams
- Professional services
- Migrations, DevOps, AI, FinOps and security
- IaaS, SaaS, cloud-native applications, data and generative AI
BTD Mentoring & Training
Developing professionals, teams and leaders through a structured, practical approach.
- BTD University
- Account Academy
- In-company complex sales training
- Individualized mentoring
- Business consulting
BTD Methodology
Five steps to build deals: from real needs to a mutually valuable agreement.
- Needs assessment and discovery
- Mapping areas for improvement with MIRA Selling
- Operational, financial and strategic impacts
- Building the value proposition
- Win-win negotiation
ACCOUNT ACADEMY / SKILLS ECOSYSTEM
Knowledge that connects.
Accounts that evolve.
Discovery, stakeholders, economic value and negotiation brought together in the development of people who build deals.
Explore the complete ecosystemBTD DEAL SYSTEM™ / THE DEAL MAKER
Context, people and method.
Every detail matters.
A deal is not a standalone move. It is built through diagnosis, value, alignment and negotiation—with intelligence and human judgment.
D / BTD DEAL SYSTEM™
Diagnose
Listen, identify needs, validate the root cause and understand the problem’s real impact.
E / BTD DEAL SYSTEM™
Economic Value
Build the business case: benefits, TCO, ROI, payback period and the cost of leaving the problem unresolved.
A / BTD DEAL SYSTEM™
Alignment
Understand each stakeholder and align the solution with business unit priorities and company strategy.
L / BTD DEAL SYSTEM™
Leverage
Differentiate the proposal, negotiate value and build a sustainable agreement for all parties.
BTD TECHNOLOGY / TURNKEY SOLUTIONS
From the real need
to the integrated solution.
Architecture, implementation, integration, testing and support aligned with the client’s diagnosis—not just a combination of products.
From OCS and Billing to Service Assurance, Packet Core, IAM/PAM, Data Lake and AIOps, we bring together our portfolio and partners to build projects with clear scope, responsibilities and criteria.
Explore solutions and benefits
SEVEN CONNECTED LINES
Platforms and services for monetization, operations, security and intelligence. The scope of delivery is defined according to the problem and project objectives.
Learn about turnkey delivery04 / INDUSTRIES
Different markets.
Challenges that demand context.
B2B engagement with large accounts, informed by each sector and each organization’s priorities.
Telecommunications
Tier 1 and Tier 2 operators, connectivity and network ecosystems.
Information technology
Providers, integrators, platforms and enterprise services.
Utilities
Mission-critical operations, continuity and technology transformation.
Industry
Infrastructure, integration and digitization of complex environments.
Services
Technology applied to efficiency, scale and value creation.
05 / CLIENTS AND PARTNERS
Relationships that
create value.
Clients and partners connecting markets, technology and experience.
YOUR NEXT MOVE
Your next big deal
starts with you.
Share the context, needs and paths you want to build.