BTD MENTORING & TRAINING
BTD University, Account Academy, in-company training, individualized mentoring and business consulting. Development connected to context and the next move.
FIVE DEVELOPMENT PATHWAYS
From training Deal Makers to personalized support and business growth. Each format takes into account the audience, needs and business reality.
A professional learning and development framework that connects business knowledge, methodology and practical application in the development of Deal Makers.
Ongoing development of knowledge and skills to understand, structure and lead complex deals.
Development of account managers in large account planning, opportunity assessment, stakeholder relationships and value creation.
A more strategic role for the Account Manager throughout the account lifecycle.
Training for teams in consultative diagnosis, communication, account strategy, value propositions and negotiation, tailored to the company’s context.
Shared language and tools applied to the team’s real-world challenges.
Personalized guidance for professionals and leaders, including C-level executives, focused on development, contextual understanding and next steps.
Guidance and feedback tailored to each professional’s circumstances and responsibilities.
Support for business strategy, sales processes and cross-functional alignment, connecting organizational priorities, capabilities and opportunities.
Clarity on priorities and paths for development across people, processes and business.
ACCOUNT ACADEMY / SKILLS ECOSYSTEM
From discovery to negotiation, the Account Academy brings together the skills to read the context, engage stakeholders, build value and move decisions forward with greater clarity.
Formats, schedule and deliverables are defined for each project. The eight competencies do not replace the 12-module journey.
FROM SELLERS TO DEAL MAKERS
A Deal Maker does not start with the product. They start with the person, the problem and what needs to be solved. They investigate needs using MIRA Selling, validate root-cause hypotheses and build the solution with the customer.
In consulting and mentoring, this perspective becomes practice: building relationships with each stakeholder, understanding priorities and creating a proposal that connects technology, operations and business value.
The journey is designed for sales teams, account managers, technical professionals, engineers, PMOs and leaders—each with a role in building the deal.
Discover the consultative approachCOMPLEX SALES TRAINING / CONSULTATIVE SKILLS DEVELOPMENT
Consultative skills development follows the deal’s real-world flow: from Find to Close, through Map, Build, Move and Negotiate, with D.E.A.L. guiding the development and application of each opportunity.
KNOWLEDGE PUT INTO PRACTICE
Real-world challenges guide learning. Tools are applied to accounts, opportunities and decisions; reflection and feedback help professionals develop their practice.
BTD University and the Account Academy draw on the methodology’s knowledge base and 12-module journey, adapting its application to the context of each professional and team.
Explore the 12-module journeyFormat, scope and schedule are defined with the company or professional. The names BTD University and Account Academy refer to professional development programs.
YOUR NEXT MOVE
Let’s match your challenge with the right mentoring, training or consulting format.
